Direct Marketing

Direct marketing is a form of communicating an offer, where organizations communicate directly to a Preselected customers and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, Advertising is more of a mass-message nature. Response channels include Toll-free telephone number, reply cards, reply forms to be sent in an envelope, websites and email address. Direct marketing is a method of advertising wherein the aim is to use a specific tool in order to achieve given advertisement related action in a predetermined group of consumers.

• It allows benefits such as high segmentation and targeting, optimizing the marketing budget, increasing customer loyalty, testing and analyses of results, etc.
• It is of three major types: telemarketing, catalogs marketing, and direct mail marketing.